Susie Plascencia (@SusiePlascencia) is a Latina entrepreneur, speaker and cannabis advocate. She is the founder and CEO of NightShift Digital, a boutique brand building agency serving clients in tech, non-profit, wellness, cannabis and cannabis-adjacent industries.

In 2020, she co-founded MOTA Glass, a leading brand in American made functional glass. Their products are handmade in Los Angeles using lab-grade materials and are sold online and at retail locations worldwide. Merry Jane Media named Susie a top “cannabis power player” that same year.

In late 2021, NightShift Cannabis partnered with a cultivator to develop a cannabis brand for the California market. A lead in brand development, social media, marketing, and sales, she oversaw the brand’s rise to top-50 status within the state during its first year.

She is passionate about Latina representation in the cannabis industry and founded Latinas in Cannabis, an internationally-recognized organization that empowers, celebrates, and connects Latina entrepreneurs, content creators, educators, and advocates in the cannabis industry.

In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry.She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations.